FACT: Uncluttered billboards usually achieve greater success. Ideally, your billboard design should consist of just 3 main components:
- A compelling image / photo
- A unique, benefit laden, emotionally charged headline
- Your name / logo / contact info
Keep it SIMPLE. Prospects are zipping by at 55+ M.P.H. They have only 5-10 seconds to notice, become engaged by and process your message. Don’t make it difficult by cramming your billboard with too much stuff.
Try to keep your copy length to 7 words or less. The fewer the words, the greater the chance they’ll understand, retain and recall your message.